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Small and medium enterprises (SMEs) are a key part of the global climate action solution, as they make up roughly 90 percent of businesses worldwide, affect the livelihoods of over two billion people, and drive innovation that reaches the biggest business leaders. SMEs take center stage at ADSW 2023 in the Innovation Zone which includes Innovate, The Hydrogen Hub and the Innovation Stage.

Innovate, an initiative by Masdar City, will showcase ground-breaking technologies from local and international start-ups in clean energy, agritech, artificial intelligence, circular economy, and other key industries in sustainable tech. The Hydrogen Hub will feature SMEs in the hydrogen space. The Innovation Stage will host talks, panels, and roundtables of high-level speakers. In all over 70 SMEs will exhibit or feature in the Zone over the three days.

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