Read the latest thoughts and analysis on breakthrough solutions driving impact for a sustainable future
What happens when elite sailing, bold leadership, and sustainability collide? You get SailGP, a sport powered by nature and driven by purpose.
In this episode of Line of Sight, host Charlotte Kan speaks with Fiona Morgan, Chief Purpose Officer at SailGP, about how the global sailing championship is rewriting the rules of sport and setting a new standard for sustainability. From launching the pioneering Impact League to promoting gender equity and ocean advocacy, Fiona shares how sport can influence culture, shift business models, and accelerate climate action.
They explore how to embed purpose into performance, the commercial value of sustainability, and why being an “imperfect activist” is exactly what the world needs right now.
Chief Purpose Officer of SailGP
Journalist